Outlook Email Platform

Outlook is Axiom's approved email platform. All advisors are assigned an Outlook email address upon joining Axiom.

While Outlook offers minimal design features, it stands out for its powerful integration capabilities, allowing you to manage email, calendar, contacts, tasks, and more — all in one place for a streamlined workflow.

Building Your Digital Brand

Establishing a strong and consistent digital brand is essential. Today’s consumers actively research the financial industry online—that’s where you want to be found.

A comprehensive social media presence increases your visibility and helps attract new prospects to your practice.

Pro Tip:
Each Friday morning, schedule your social media posts for the upcoming week. Once the week begins, monitor performance and engage with your audience. Use LinkedIn Scripts to connect with those who have interacted with your posts or accepted your connection requests.

Seminars and webinars are powerful tools to build credibility, create client engagement, and generate new business. Advisors are encouraged to leverage firm-approved resources and timelines for successful event execution.

1. Seminar & Webinar Topics

A variety of turnkey presentations are available, including:

• Financial Literacy

• College Planning

• Retirement Planning

• Common Money Mistakes

• Investment Basics

• Financial Goal Setting

• Financial Wellness

• Becoming Financially Independent

Advisors can access invitations, presentations, thank-you emails, and social media content for these events.

2. Approval & Compliance Process

Before hosting a seminar or webinar:

• Submit the Event Pre-Approval Form

• Email the form and all materials to Jennifer Wisthuff or Mindy Vinson

• Allow 4–6 weeks for processing and compliance approval

3. Marketing Support

• Coordinate with the Marketing Team early to ensure timelines align

• Use pre-built social media posts to promote the event (recommended to begin 5 weeks prior)

• Leverage LinkedIn Scripts post-event to follow up with attendees and prospects

4. Tools & Platforms

• Outlook for event communications and invites

• LinkedIn for outreach and visibility

• Internal resources for customizable materials and branded content

Hearsay Home

To participate in any social/business networking activity on any sites in connection with your company business, you must use Hearsay Social and have approval from your General Agent (GA) and Agency Supervisory Officer (ASO). In addition, all users should be aware of what is and is not permitted on all social media sites. This information can be accessed in the social media chapter of the Compliance Manual, found here: Online Compliance Manuals.

Access via Mobile: To make Hearsay easily accessible on your mobile device or tablet, we recommend you bookmark it or add it to your home screen once launched. Please note that you will use your Fieldnet credentials to login each time you access Hearsay Social on your mobile device.

Firms are permitted to use Facebook, LinkedIn, Instagram, and Twitter for business and marketing purposes.